What makes an Ad an Ad?
I know most of us know by now that if money changes hands that a post should be clearly labeled as #Ad or #Sp (more specifically used when money is involved. Often scripted content), but did you know that money doesn't need to change hands at all? Let me explain.
Control is 🔑
Say a wine company offers to send you a box of wine in return for a mention on your Instagram or an Insta giveaway where your followers must follow them to enter - that's an Ad.
Control is 🔑
Maybe a salon have invited you in, in return for a blog post - that's an Ad. Or a hotel offers you an overnight stay in return for a Facebook mention - that's an Ad. The 'in return for' means control.
Control = Ad.
Control is 🔑
Without money involved, the product or service becomes your payment, so always ensure you're happy that you're being paid fairly for your work - not only the work it will take to create engaging content but also the work it took to build your platform. Never sell yourself or your followers short.
Control is 🔑
I mean sometimes a box of wine is a perfectly adequate payment, no one can tell you how much you need that box of wine, right? But once you agree to receive something in return for your content, you've agreed to advertise. It's not only your moral and ethical obligation to declare that, it's your legal obligation too.
Control is 🔑
No matter your platform, no matter your payment, always declare the fact that you've been paid and always make marketing relationships crystal clear.
If you're a brand or small business, please remember, you offer products and services for review, without obligation to post. If you're offering either 'in return for coverage', you're asking for an Ad and should approach it as such.
Tell me, when you see #Ad do you automatically assume money has changed hands?
If you're creating content, did you know control = Ad?
(I've an ASAI highlight saved way back when on Instagram HERE for further info. You'll also find helpful posts under the Blog Help tab 🍒)
13 comments:
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I really needed to control my ads. Thanks for sharing this.
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"‘Ads Don't Always Mean Money Changes Hands & Here's Why: CherrySue, Doin' the Do’ was a thought-provoking read! It really explains how advertising isn't always about direct transactions, but more about influence and engagement. Similar to the Snapchat Planets Order, understanding how ads work in layers can give us a whole new perspective. Great insights into the evolving world of advertising!"
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