Ads Don't Always Mean Money Changes Hands & Here's Why

What makes an Ad an Ad? 

I know most of us know by now that if money changes hands that a post should be clearly labeled as #Ad or #Sp (more specifically used when money is involved. Often scripted content), but did you know that money doesn't need to change hands at all? Let me explain. 

Tellybox Beauty Breakdown ft Armani Neo Nude, YSL, Bobbi Brown, Tilbury & More

Instgram has for sure been getting the best of me when it comes to my Tellybox Beauty Breakdown posts, but let's go retro with an old style blog post too, shall we? As ever in these posts I'll break down the beauty products that I wear for TV appearances and let you know if they're worth your hard earned cash or not. In this post we're all about that Base and I have bad news, they're all killer. Fancy a look? 

PR Samples are NOT #Gifted & Here's Why

They say 'Never look a gift horse in the mouth' - they're not talking about Digital Marketing. 

I've been vocal about Press samples not being gifts for eons and I love your tuppence too. #Gifted rustles ALL my jimmies and here's why: Gifts are given by friends and family not brands or agencies. Gifts are given by loved ones with no expectations ~ Press samples? Press samples are marketing materials. Simple. The prevalence of #Gifted does nothing but create confusion and ill will and I think we should stop using it entirely - Here's why: